How to find the optimal time to post on Instagram?
There are several options with which you can find the optimal posting times for your brand on Instagram. Let's explore these:
Method 1: Find your best time zones and see when your followers are online
It is important to consider the time zones of your Instagram followers to know when is the best time to post.
You can start by researching your audience using Instagram's analytics tool, Instagram Insights. It will show you everything, including where your followers are, their age, gender, and when they are most active on Instagram.
Remember that to access the Instagram Insights tool, you need a creator or company profile on Instagram. A personal account does not have access to statistical verification.
This will help you have a clear understanding of your followers and you can decide the best times and days when they are most actively scrolling on Instagram.
Method 2: Try different post times and measure your progress
This is another commonly tested method of finding the best time to post on Instagram for a particular brand.
You can start posting at different times on different days. Pick five different times in five days and post accordingly.
Then create an Excel sheet and measure how many likes, comments, and shares each post has received along with the date and time you posted them.
Compare the data and see which of the posts got the highest engagement. For example, if you notice that uploads between 5 p.m. and 9 p.m. got higher engagement, schedule your next posts only between these hours.
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