
Alexandra Begue At SAP Research & Innovation On Building SAP’s Customer Incubation Engine | |
In this episode of Discover Dialogues, we’re joined by Alexandra Begue, Founder & Team Lead of Global Customer Incubation at SAP’s Research & Innovation CTO Office. With a background that spans media, entrepreneurship, and enterprise technology, Alexandra offers a rare perspective on what it means to lead innovation when there’s no product, no slides, and no clear roadmap—just a vision. In this conversation, hosted by Nikhil Sonawane, we dive into the engine behind SAP’s future-facing solutions—Customer Incubation. Alexandra shares how her team co-creates early-stage prototypes with Fortune 500 clients, explores cutting-edge technologies like AI, robotics, and physical AI, and builds trust when uncertainty is at its peak. From building autonomous drone startups in Japan to launching an SAP healthcare venture focused on accelerating cancer research, Alexandra’s journey is filled with lessons on resilience, risk-taking, and human-centered tech. She now leads a global effort inside SAP to help customers understand, explore, and scale AI-powered solutions that align with their needs. ![]()  | |
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