Considerations for Avoiding FTC Scrutiny (Business Opportunities - Advertising Service)

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Considerations for Avoiding FTC Scrutiny


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Last year, the FTC finalized its Final Rule on the use of consumer reviews and testimonials, focusing primarily on fake reviews sold, purchased, or published. However, the rule’s prohibitions are more comprehensive. Companies must clearly understand the full range of restrictions and ensure full compliance. Taking these necessary steps helps prevent deceptive practices and maintains consumer confidence in online feedback and marketing.

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Target State: All States
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Last Update : 04 June 2025 4:36 PM
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Item  Owner  : Barbara L. Hamilton
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2025-06-15 (0.728 sec)